AdTalk: I would never be a member of a club that would have me as a member.

Warning: This post has ADD. It starts with a normal AdTalk and turns into an 80’s TV show review. Sue me. I just type it like I think it. Yeah.

It’s like that in my head.

membersonly

You have heard me say this before, but sometimes the copy in the ad is funnier than anything I could write. So enjoy the following:

“If suddenly you feel quite extraordinary don’t be surprised. You’re wearing MEMEBERS ONLY. There is nothing else like it. Because MEMBERS ONLY is not just another label, it’s a phenomenon…..a legend in fashion, that is single-handedly changing the look of America. MEMEBERS ONLY. The label says a lot. The legend says a lot more.”

This is like the Seinfeld of ads for me. It basically says a whole lot about nothing. I am not told a single thing about the product and I am left with so many questions; What is the damn legend? Why do they keep capitalizing the entire name? And the biggest question of all; Exactly how do you become a MEMBER? But by far the best part of this ad is the ambiguous passive tagline “When you put it on…something happens.” They don’t bother to say something GOOD happens. Just…something.

And before you try to enlarge the ad to see those signatures…yes, that is indeed the Gatlin Brothers. Sadly, and because my powers of recollection are waning…I actually thought the guy in the middle was a serious, skinnier version of Kevin Dobson (yeah that’s Mack, from Knott’s Landing y’all. The original desperate housewives. And chronically drunk sleeping around husbands.)

He was by far my favorite. Clearly, I have issues.

image

Can you remember the song? Oh you weren’t born yet? ….whatev.

In that case here you go…

I actually never watched it when it was on the first time around. I had a bedtime. I was a CHILD people.

But I went through a Knots Landing phase, on cable (Lifetime I think) about 5 years ago. And I watch EVERY EPISODE.

It is eighties at its finest. With all its shoulder padded drama.

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{ 4 comments… read them below or add one }

middle-aged-woman March 4, 2010 at 3:06 pm

Lisa Hartman had some amazing hair, didn’t she? Didn’t she end up married to Clint Black?

middle-aged-woman March 4, 2010 at 3:09 pm

I had to go to the IMDB to find out why I recognized Doug Sheehan. He was Joe Kelly on General Hospital! I wrote about GH on my blog today. It’s been so long I didn’t remember him anymore.

Suz Broughton March 4, 2010 at 9:44 pm

So funny. My Uncle still wears his Memebers Only jacket, but only when he wants “something” to happen

Martha March 5, 2010 at 10:57 am

In my one moment of fashion clarity in the 80s, I thought MEMBERS ONLY jackets were ugly. Why oh why did my friends tease me for being out of fashion when clearly I was the only one seeing the things that happened when people put them on… Can you say “white boys popping and locking”?

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