I know a gal who is seemingly attending every blogging conference possible. She seems to be on every PR list, and says yes to all invitations and offers by brands. She attends movie premiers, grand openings and tests cars. She has an iPhone case, pair of shoes and a new printer all from brands who gave them to her in the hopes she would write nice things about them on her blog. She knows the UPS and FedEx guy by first name, since she receives packages from brands, unsolicited, nearly every single day. She has more branded t-shirts, water bottles and jump drives than she knows what to do with.
So what is her blog like these days? Well, just to keep up with her obligations to these brands, her blog is now one review and ‘experience’ post after another. She is always forth coming that she got this or that for free…but still, as a reader we are all getting a little tired of these posts. We became readers because she was funny and wrote touching articles about her family. She captured a slice of life we could relate to and we considered her a friend. When she used to mention a brand or product we felt she was being sincere, and genuine and her recommendations had real impact on us.
Now it is all diluted. No more real writing. Very few family posts and nearly all of it is brand push content. Ad to that the sidebar advertisements and the flashing, moving ad network ads on her site and it is all a bit like trying to find something worthwhile to read in the coupon section of the paper. Her persona online seems to be screaming ‘Buy this!’, ‘Buy that!’ and what we really hear is “I AM FOR SALE. I can be bought. And I have.”
She gave up her dedicated audience for a few free goodies and couple of nice experiences. And she is working harder than every before- and still not seeing any real income. Her husband resents her time online, her kids don’t understand why they have to play with products and smile for the camera so often and her friends, the -ones in real life- giggle behind her back when she says blogging is her ‘job’.
She is a blogger. Brands court her like she is royalty- with little to no understanding of her diminishing influence. She is running in circles to make everyone like her. Trying to create something substantial, respectable and REAL out of thin air and a good wifi connection.
There is nothing wrong with wanting something real. But there might be something wrong in how she is doing it.
She seems to be lost in the forest, and if she isn’t careful she might never make it out.
By any chance do you know this person?
By any chance could this person be you?