So Marcy….. What is this SXSW conference all about any way?
Well, it is about seeing people you work with in cowboy hats.
It’s about hanging out with good friends that you never met in real life before and then taking product placement photos in the PepsiCo (client) lounge.
(This is Lynette Young and Simon Salt)
…and wearing cheap free sunglasses at night like an idiot.
(with Lynette Young again and Guy Kawasaki)
It is walking the streets of Austin and seeing the Hootsuite vehicle, a pub crawl bar-bike and a boxing robot all within 10 minutes.
It is taking a pedi-cab ride from Wonder Woman or Darth Vader
It’s about walking the expo floor to see that DrunkKnitter had been there, and then being asked stupid obvious questions.
It’s about driving 20 minutes out of the city to the Meat Mecca also known as Salt Lick and eating obscene amounts of brisket.
But mainly- for me the experience was about hanging with colleagues from across the US, networking with influencers and learning from the best in the business at the panels.
(Here with Adam Keats, Chris Perry and Mananya Soobhawan)
Oh and drinking.
There is lots and lots of drinking. : )