Warning: This post has ADD. It starts with a normal AdTalk and turns into an 80’s TV show review. Sue me. I just type it like I think it. Yeah.
It’s like that in my head.
You have heard me say this before, but sometimes the copy in the ad is funnier than anything I could write. So enjoy the following:
“If suddenly you feel quite extraordinary don’t be surprised. You’re wearing MEMEBERS ONLY. There is nothing else like it. Because MEMBERS ONLY is not just another label, it’s a phenomenon…..a legend in fashion, that is single-handedly changing the look of America. MEMEBERS ONLY. The label says a lot. The legend says a lot more.”
This is like the Seinfeld of ads for me. It basically says a whole lot about nothing. I am not told a single thing about the product and I am left with so many questions; What is the damn legend? Why do they keep capitalizing the entire name? And the biggest question of all; Exactly how do you become a MEMBER? But by far the best part of this ad is the ambiguous passive tagline “When you put it on…something happens.” They don’t bother to say something GOOD happens. Just…something.
And before you try to enlarge the ad to see those signatures…yes, that is indeed the Gatlin Brothers. Sadly, and because my powers of recollection are waning…I actually thought the guy in the middle was a serious, skinnier version of Kevin Dobson (yeah that’s Mack, from Knott’s Landing y’all. The original desperate housewives. And chronically drunk sleeping around husbands.)
He was by far my favorite. Clearly, I have issues.
Can you remember the song? Oh you weren’t born yet? ….whatev.
In that case here you go…
I actually never watched it when it was on the first time around. I had a bedtime. I was a CHILD people.
But I went through a Knots Landing phase, on cable (Lifetime I think) about 5 years ago. And I watch EVERY EPISODE.
It is eighties at its finest. With all its shoulder padded drama.
You know how sometimes advertising executives think it would be really effective to convey their message to their target demographic, buy using the current ‘lingo’ of the day? And you know how sometimes they go insanely overboard using a risqué cartoons and way too many slang terms so the end result is a weird Playboy-esque visual where the initial public health message is completely lost?
“Right after this photo was taken, Keith dropped Brooke to the floor. He blamed her ‘slippery top’ but we all knew he was getting even for her ‘you look almost as good as John Travolta in that suit’ comment made earlier.”
I say we bring back the SATIN fashion trend.
For men, for women…for everyone!
So we can all have that cool slippery sensation… when we roller skate.
Hanz was not concerned at all about wearing the same outfit as the female model on this shoot.
Instead he jauntily hooked his aviator glasses over the belt and enjoyed the soft stretch terry against his body.
However he got slightly angry when the photographer asked him to to zip up the front of his mansuit a litle and to look more ‘manly’.
So he clinched his fists and refused to smile.
After all this was designed for ‘people who make things happen’…and Hanz was definitely gonna make something happen with Ms. See-through-no-panty-lines model when this was over.
Ah men.
So sensitive.
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Thank you to Steve for this AdTalk submission.
Steve rarely wears his mansuit anymore- but still loves a good stretch terry now and then.
After Harris came out to his mom, she kept inviting the Timbole Triplets over. 
After her third RedBull of the morning, 
