The Brand/Blogger Break Up: When a brand doesn’t understand what the “R” in IRM represents.

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I recently heard about  a brand officially breaking up with a blogger. Not because the blogger did anything wrong, but because the brand believed the blogger was not longer of value. Did the blogger still blog? Yes…but less frequently, in exchange for strength in other social platforms like Facebook, Google+, Instagram, Pinterest and more. She [...]

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GlamDamerous Fashion Police : 2013 Emmys

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Snarky guest fashion reporter is back! In other words- nothing I say below can be blamed on me. It was written by an ‘anonymous guest poster’. Sorta. Hi everyone. Excited to be here and share my armchair fashion advice with you! Here we go! This is the teen angst daughter on Modern Family. I love [...]

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Marcy’s Midlife Makeover #3 : The Caci Muscle Lift/Tightening Treatment

As a 3rd installment in the Marcy’s Midlife Makeover, I am excited to share with you my last treatment; The Caci Muscle Lift. So what is this treatment?  Well for starters…it can be used on your face AND on your body. From the site: “The muscle lifting body piece combines the therapeutic benefits of massage [...]

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AdTalk: And her fruitcake was racist too.

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…and then Grandma told her “That’s right Betsy. Only women can understand the complexity of the Saran Wrap. Only women can hold the power of freshness. At some point in your life, you will hear your father or your husband in the kitchen attempting to un-roll the Saran wrap, only to end up screaming profanity [...]

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Your broken English is hot. Here is my social security number and where can I send you my bank account info and pin?

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I know it is super popular for people to complain about the free service of Facebook. “They changed things! They made it different!” But today I want to highlight something Facebook did a while back that is really wonderful; the ‘other’ inbox for messaging. Now when people who you are not ‘friends’ with send you [...]

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The Back-2-School Christmas Letter

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YOU DO NOT NEED TO READ THIS Post: Every year I tend to write an update on our family post, that feels more like those Christmas Letters than anything else. Why? Because my internal clock is more aligned with the end of summer than the end of the year. To me- the end of the [...]

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Gift from Uncle Walt in the hipsters pocket.

wallet

  I saw him stuffing his new school id and some cash into a wallet. I grabbed his hand and asked where he found it. “Under my bed. In a box of a bunch of old stuff’. Yes. A box of ‘old stuff’- childhood memories of artwork and school awards and well…this wallet. It is [...]

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Hey marketers. Just a thought.

solving

Instead of thinking of ways to motivate people to buy your product – why not focus on solving the consumer’s pain points. Solve for those, and the buying happens organically. I personally am tasked with ‘selling’ ideas, concepts and more. But I don’t approach it from pushing the purchase- I like to lay out how [...]

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