tips

image

Yesterday Amazon launched ePinterest! Oh I mean, they launched Amazon COLLECTIONS. You can see how I made the mistake can’t you? Yes, this screen shot is from my new board on Amazon that highlights the products I love when I travel (hey you go with what you know) and it looks almost identical to my boards I have on Pinterest. So let’s look at the differences- and why as both a marketer and a consumer I really genuinely excited about this new platform:

IT WILL SELL THINGS

1. When Pinterest launched I wrote this post. And I have been emphasizing the ecommerce aspect ever since. But to make a purchase on Pinterest- you click and you are taken OUT of Pinterest to make your purchase decision. On Collections, you obviously stay in the platform to make a purchase, and if you don’t care for that one- Amazon serves you up options for others. (They are masters at the suggestive upsell) and as a consumer who likes the process of starting one place and ending up another while shopping online this could prove to be a very enjoyable experience.

IT COULD MAKE YOU (ME) MONEY

2. Imagine that my travel product board of mine could actually make me money? That’s right- let’s say I curate a board, and promote it and people click to buy and I MAKE MONEY. It is not that far reaching, as the Amazon affiliate link program has been very successful for them for years. Think about the power of charities curating items and raising money for others in this way. This possibility will generate large interest and spur baord builders to promote and market Amazon. It is a self generating marketing/sales machine.

IT IS REAL

3. Remember cutting out catalog images and taping them to a paper as a Christmas list? (if you say no you are too young. And need to go away to Millennial Island). Well Collections is the same thing. Only digital. Where Pinterest is more aspirational, Collections is REALITY. These are all items that can actually be purchased and end up on your door step tomorrow.

IT WILL ENCOURAGE RATINGS, REVIEWS & RECOMENDATIONS

4. Having your products curated by advocates on a platform that also has a robust rating and review system is desirable. Soon, I imagine the number of ‘collections’ and ‘heart’ endorsements included in the product screen. Letting consumers know how ‘popular’ a product is  with others.  This is an incredible value to brands. RRR is the next big push for marketers; helping brands turn their dollars into tangible results that directly effect the purchase decision.

So how does it work?

In your profile drop down you will see ‘my collections’, you can click there and create a collection of your own. Many products have a ‘plus’ button at the bottom of the screen which means you can easily add to your collection. But most do not have this yet. No worry.

image

Go here (‘Learn More about Collections’) and find the button that you can drag and drop to your toolbar. So when you find a product on Amazon you want to Collect-you click and voilà it is added to a board of your choice.

You can share a link to your board with others, and yes I already showed my kids how to make their own. Christmas shopping should be much easier this year. I also tend to buy many of the same items on Amazon repeatedly (sunscreen, eyeglass cleaners, Swiffer pads etc.) so if I ‘collect’ them, I will be able to easily repurchase with a single click and never have to try and remember which one is my favorite.

Next Steps

If you shop online, and you enjoy Amazon-go give it a try. If you are a marketer or a brand? Start thinking. Lots to be done here. And it is up to you (or your agency) to make it happen.

______________________________________________________________________________________________

As always, these thoughts are my own and do not represent those of my stellar employer.

Is SXSW 2014 worth it?

IMG_9884

Yesterday it started. The Facebook posts and tweets about how much ‘better’ SXSW was in the ‘olden’ days. Frankly I find those statements  tend to come from the same people who insist on announcing that the ‘the book was so much better than the movie’; meaning that most of these people want you to know [...]

Oh you gotta read the rest….

10 Tips for Bloggers who want to work with brands.

10tips

By now most of you know I work for a large PR agency, and one of my roles is influencer strategy. Meaning, I am often tasked with putting together lists of influencers to be used for big promotions, events and yes the glorious PAID contract to work with a brand as an advocate. What this [...]

Oh you gotta read the rest….

The Glam Damerous Guide to Packing 2.0

IMG_6590

Hey look I am packing! I know- nothing new. But after writing this post, I got lots of emails about how I actually PACK it all. I also got lots of emails saying I needed therapy but that is another story…Anywhoo I thought I would show you the process. And I am leaving on a [...]

Oh you gotta read the rest….

Work/Life Balance is so old school.

phone-balance

As I often do, I end up in conversations with just about every person I sit next to on a plane. I like to learn about where they work, their family where they are headed. Of course they ask about my life too. And without a doubt they almost always ask “How to you balance [...]

Oh you gotta read the rest….

Why taste the rainbow, when you can wear the rainbow?

IMG_3407 copy

Part of my actual closet. Actually.   The cliché that creative people tend to be disorganized, scatter brained and basically ‘out of tune’ with the rest of social norms and expectations has always been somewhat of  a mystery to me. While I certainly have known many, many art directors, graphic artists, photographers, fashion designers and [...]

Oh you gotta read the rest….

{marcy’social} For goodness sake- Be yourself.

IMG_3114

I took the nice posed photo of the boys and then I said ‘just be yourself!’ and this was the photo I got. Guess which one I love more?   Sustaining an online presence on any of the social platforms (Facebook, Twitter, Google+ etc) that is guarded or crafted for any period of time can [...]

Oh you gotta read the rest….

Google Plus and Photos

FBGtest1

Okay. The post I wasn’t going to write. because honestly, once Chris Brogan writes about something it pretty much is lame to write about it. And yet here I am. So Google came out with their own ‘social platform’ this week. They are calling it Google Plus (G+), and have released it to some. So [...]

Oh you gotta read the rest….

Who are you writing for?

marcyssocial

Who are you writing for? And  YES grammar-nazi’s I am fully aware that the title question ends in a preposition, which is why I can start off by saying I am NOT writing for my 10th grade honors English teacher. Or my Medieval Literature too-much-cologne-no-I-don’t-want-to-discuss-it-over-a-drink professor either. Or any of my past fabulous teachers (holla [...]

Oh you gotta read the rest….