to

10tips

By now most of you know I work for a large PR agency, and one of my roles is influencer strategy. Meaning, I am often tasked with putting together lists of influencers to be used for big promotions, events and yes the glorious PAID contract to work with a brand as an advocate.

What this means for me is that I look at a lot of blogs. And I gotta tell you- a lot of you could be doing SO MUCH better at making yourself more desirable to agencies and brands with a few simple tactical changes. Much of this advice I have given in bits and pieces on Twitter or Facebook when I am in the moment and particularly frustrated. Not gonna lie- my hope is bloggers will take this advice to heart, make these changes and basically make my job, of helping them work with brands easier. So feel free to pass this post around. Let’s help everyone be more awesome and get more brand work : )

Here we go…

1. Have a media kit. In layman’s terms have a one sheeter with a summary of your site, your other platforms and YOUR NUMBERS. Meaning subscribers, unique page views per month etc. Be brave and have that available on your site (Google doc link works great).

2. Have a search function on your site. We use this to search to determine if you have ever reviewed the brand (or competitor) before. We also check for lifestyle things like vegan or diabetes to be sure our product will fit in with your life. And yes, we use it to see if you have profanity on your site as well.  (Profanity is a job killer if you want to work with any of the big family friendly brands). If we can’t search- it makes us nervous- and if we are nervous, we often move on to the next blog.

3. Have your email (NOT A CONTACT FORM) on the front page AND on your about page.

4. Have a current photo of yourself on the About page. Remember, we are hiring YOU not your blog.

5. Make sure all your social platforms (You Tube, Instagram etc) are linked on your home page. When we present you to a client we show your full digital footprint- and if we aren’t aware that you have 127,000 followers on Pinterest,  or 1000 newsletter subscribers how can we promote you?

6. Include your site URL on your Facebook page: since again WE ARE HIRING YOU THE HUMAN, we often search for you on Facebook FIRST. I am constantly stunned how many influencers are easy to find and friend on Facebook, and then find there is no link to their site on their Facebook profile. Why are you trying to drive me crazy?

7. Tell me WHERE you are located. I would prefer this to be built into your blog description so it can be picked up in SEO searches like ‘Utah mom blogs’ for example. Why? Because a huge part of our job is locating influencers to attend those delicious juicy fun events. And we don’t always have budgets to fly people in from around the globe. At a minimum tell me where you live on your about page.

8. If you have reached a point in your publishing career that you will ONLY work with brands for a fee- please say so. I think it is great when a blogger declares this and knows what her rates are…and it is best for us to know up front, so we don’t waste each other’s time on any programs that offer only experience or product as incentive.

9. If you still have ‘.blogspot’ in your URL consider spending the $10 to buy a URL and look professional. This isn’t a deal breaker- but it does indicate that the blog is new since most ‘big’ blogs redirect to custom URLs. It is like seeing someone with an AOL email. You think ‘really? still doing that?’.

10. If you are under contract with another brand ambassador program, please have a button or state it clearly on your About page. We are tasked with vetting for competitors or brands who might not align well with the brand we are working with.

BONUS TIP: I can’t believe this even needs to be said but- if you have music that auto plays, snow fall effect or yellow writing on black ground….KNOCK IT OFF. Those are candidate killers. We see those- we move on. Period.

So there you have it folks. A few simple things you could do to make you more desirable than the next guy. Finding, researching and vetting influencers is not an easy task- so why not make it easy for us to work with you?


Questions? Compliments? You can always reach me on Twitter anytime @marcymassura. Blog on!

Williamsburg, Virginia. Yes that colonial one.

IMG_7630

Last week I had a great opportunity to visit Colonial Williamsburg for a client event. I had never been before, and was pretty taken back with the authentic charm. These people take their period commitments seriously. The hotel was astonishingly beautiful- equivalent to being a resident in the White House I imagine. And I knew [...]

Oh you gotta read the rest….

This whole growing up thing happened right in front of my eyes and I still can’t believe it.

IMG_8271

  He wasn’t in the best mood. He told me he was excited to wear his new vintage bow tie, but he also  tried to convince me that ‘a lot of the kids weren’t even going to the promotion ceremony’…but I was on to him. And off we went. As we approached the auditorium, he [...]

Oh you gotta read the rest….

How to give a keynote and not die. Much.

IMG_4297

I highly recommend driving around Chicago in a convertible. And those hanging things? Those are my idea bulbs at the Weber Shandwick Chicago office. Recently I did something I have never done before. Which isn’t all that surprising since I do things I haven’t done before nearly every day. Because my life motto is… “Bite [...]

Oh you gotta read the rest….

Oh Pinterest- don’t let us down.

pinterestfriend
Oh you gotta read the rest….

The Art and Power of Pinterest (guide for brands and others)

pinterest

  Remember those ‘vision boards’ we were all making a few years back after reading The Secret? You know, back when we believed if we envisioned WHAT we wanted it would come true if we just BELIEVED. Well it’s back. Kinda –sorta. And it has gone digital. This time it is called Pinterest (Yeah that [...]

Oh you gotta read the rest….

It’s like I am trying to get fired from this mom gig.

IMG_1227-1

Jack is going to Washington DC at the end of the year with a student group and so we decided to get him a passport. YES we know Washington DC is IN AMERICA but we were fearful his stupid school id wouldn’t cut it with new TSA meanies and thought a passport was the best [...]

Oh you gotta read the rest….

Let’s experiment shall we?

Picture 154p

Hypothesis: Having a decidedly (and deceivingly) more attractive, more skin showing, more remotes bed showing- profile pic lead to more crazies circling you on Google+? Well, folks let’s see…. I changed my G+ profile pic from: From this—————>    To this———————>  At the suggestion of a follower, who saw it in this previous post. I [...]

Oh you gotta read the rest….

Fixing a bad hair color. Or not.

00000237

Something happened to me that has never happened ever before. I had a hair dye nightmare. I got my first gray hair when I was 20. Yes TWENTY. But it didn’t bother me much since everyone I knew was dying their hair and making it look fabulous, so I started too. I have gone jet [...]

Oh you gotta read the rest….