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BrandTalk: The power of positive campaigns.

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I remember once a drama teacher (or as he preferred to be called with his English accent a  ‘Theater Instructor’) giving me advice about how to play a scene, and it is advice that I find myself using daily. “Never play the negative.” Huh? I looked at him confused. It was a scene where I [...]

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Google Plus and Photos

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Okay. The post I wasn’t going to write. because honestly, once Chris Brogan writes about something it pretty much is lame to write about it. And yet here I am. So Google came out with their own ‘social platform’ this week. They are calling it Google Plus (G+), and have released it to some. So [...]

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{Marcy’Social} Be obvious.

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If you are selling your house, one of the first things you do is have an obnoxious sign planted out in front to let the world know “ WE ARE SELLING OUR HOUSE. BUY THIS”.  If you want to be picked to answer a question in a class or conference you raise you hand with [...]

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Why we value Ice Cream Truck experiences.

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I know. This is the creepiest ice cream truck you have ever seen. And the ice cream man driving it? Let’s just say he made Hannibal Lector look like a boy scout. So why on earth would I yell for the kids ‘ICE CREEEEAAAAAM TRUUUUUCK!!” And frantically grab money to give them as we all [...]

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Rasta Doodle

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Cleaning out the kids backpack is always like Christmas. If for Christmas you are used to getting gifts of stinky gym clothes, molding half eaten sandwiches and notes from teachers sent weeks earlier. But sometimes, every now and then- Jack’s backpack yields little jewels of comedy. I give you exhibit A. Buffalo Solider and Bob [...]

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{WordTalk} EFFECTIVE

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Part of a tiny mini-series discussing popular words used in New Media conversations. Cuz its all about the words. We hear it all the time. From clients, from brands and on the top of nearly every resume circulating in America. “I want to be effective.” Effective is a dang nice positive word.  I mean who [...]

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Who are you writing for?

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Who are you writing for? And  YES grammar-nazi’s I am fully aware that the title question ends in a preposition, which is why I can start off by saying I am NOT writing for my 10th grade honors English teacher. Or my Medieval Literature too-much-cologne-no-I-don’t-want-to-discuss-it-over-a-drink professor either. Or any of my past fabulous teachers (holla [...]

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The Hide ‘em 13: Official Guide to Annoying Facebook Updates. (alternate title: How to get everyone to hide your updates)

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1. My Life is a Party! Example: “Whoo Hoo!! Working on my third one of these babies! Great DJ here too!” (photo of cocktail taken with some photo app that makes it look like ‘art’ to drunk people) It is funny to me how many people post photos of their alcoholic beverages. And yes, I [...]

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Why I road trip.

Here I am loading up the car for our trip. Okay that’s not me, but could be- except I have way more luggage. But other than that, this whole scene is a dead ringer… I love road trips, and frequently plan them to take with my boys. The husband rarely comes, since he has this [...]

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